“A wonderful deluge of practical, evidence-led insight, it's completely changed how I view marketing and will help us grow.”
Jess Hall, IDEOMeet the economists, business analysts and data scientists
OUR STARS, YOUR TEAM
Tashan Nicholas
MENTOR, ANALYST
Tashan is the Host of magic works courses and a Director with over a decade of experience in marketing effectiveness, advanced analytics and storytelling.
Tashan has historically worked across the advertising ecosystem, working for Media agencies and independent analytics consultancies helping advertisers leverage advanced analytical techniques, such as MMM or Experimentation as well as Marketing Effectiveness strategy. Tashan specialised in answering ambiguous briefs using marketing effectiveness insight.
An adept facilitator and speaker, Tashan is also a Certified performance coach and ICF member with a diploma in Life and Performance Coaching. Tashan possesses a track record in winning awards for their contributions to the advertising industry including being awarded Campaign Magazine's star player for the7stars 2 years in a row, 2022 and 2023, being inducted into The Media leaders Future 100 Media leaders and winning Media Week’s 30 under 30.
Tashan is also passionate advocate for Diversity, Equity, and Inclusion and has been involved in advocacy groups such as Outvertising, The Advertising Association All-In working group, NoTurningBack2020 & Black Representation in Marketing (BRiM).
Imogen Howard
Course Manager
Imogen is your first point of contact, your learning and community specialist – “definitely not a data expert!” in her own words
She is the Course Manager at magic works, here to help!
Imogen is experienced in project management, operations and marketing, and is here to support you to best maximise your platform learning experience with magic works.
As an Applied Sports Science graduate, Imogen is interested in a range of sports and loves that her role encompasses working with others to achieve a common goal.
Laura Peterjohn
Mentor, Economist
Laura is passionate about using econometrics to solve real-world questions.
She holds a master's degree in Economics, with a specialized focus in econometrics, equipping her to identify key trends and external factors that influence business performance.
While working at magic numbers, Laura has had the opportunity to work with clients across an array of sectors including UKTV, Motorway, and Prostate Cancer UK.
Sam Hunt
Mentor, Economist
Sam is an economic analyst at magic numbers, where he's been eager to get stuck in helping the businesses grow!
During his master's degree he specialised in behavioural economics, enabling him to understand how consumers interact with various businesses.
He loves collaborating with stakeholders to understand and achieve their goals for the business. Industries Sam has worked in include entertainment, FMCG and financial services.
Ollie Rooke
Mentor, Economist
Ollie is an analyst at magic numbers where he enjoys using data to understand marketing effectiveness.
As an economics graduate he has a holistic knowledge of the relevant factors necessary to support growth and aims to transform complex problems into simple solutions.
During his time at magic numbers he has worked with clients across entertainment, insurance and consumer goods such as UKTV, Tails and Money Supermarket.
Joy Talbot
Mentor, Senior Director of Economics
Joy has 10 years’ experience in using analytics to help brands make more effective business decisions.
Having worked in a media agency and now at magic numbers, Joy has delivered econometric projects for some of the UKs largest household brands including Yorkshire Tea, UKTV, Little Moons, NOW, Sky, Tesco, DFS and IKEA.
Joy specialises in taking complex business problems and making the solutions understandable for stakeholders at all levels.
As a Physics graduate, she loves that her role combines working with lots of different people and using maths to solves real world problems every day.
Andy Nethercott
Mentor, Senior Director of Economics
Andy has worked in marketing effectiveness and econometrics for over 10 years, delivering projects for brands across a wide range of sectors.
After starting out at a small econometrics agency, Andy moved to an in-house role at Sky where he developed a greater understanding of embedding MMM results within a business before moving on to roles at Ebiquity and magic numbers.
Starts 23rd April 2024 (draft)
Data Works
In modern marketing no decision is made without data, so learn how to use it well. This course makes marketing data doable. It includes everything from killer charts and killer stats all the way to commissioning analytics and communicating data with impact.
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Starts 15th October 2024
Scaling Up Works
Get the balance of brand and performance right and find low-risk routes into building demand. So you can put your money where the magic is. It’s for businesses of all sizes that sell online, and 89% of previous students said it was immediately useful.
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