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Scroll through to annotate, and download "Metrics that matter and how to measure them" presentation at Every Second Counts.
Making your decisions by reading data and reacting means always playing catch up. It’s better to have a strategy and only use data to check it works.
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Clarify the course material, or ask her something else. This is Grace at your service!
We asked marketers what they want next. In their career “being seen as an expert” was top, and in training, it was “use data to influence decisions".
Bring along a cuppa for group learning with your cohort and our mentors. Work on course topics and share stories.
Spend time live with Grace's expert friends. Ask your questions, discuss, and ponder.
Available now on all podcast platforms! We talk about proving the value of marketing using data. And all about the shift from performance to brand building.
Watch now! Listen to Grace and Tom chat all about marketing effectiveness. Geeky but good.
Listen on all podcast platforms! Grace talks to our friend Abby "Whole Marketer" Dixon on all things marketing effectiveness Came away from it feeling uplifted and full of beans.
A run through of the answers with summary of the group's experiences, and thoughts.
When you offer up the moves that the wisest minds suggest, no-one’s listening. And it's such a waste.
