Available now on all podcast platforms! We talk about staying effective in the "lots of little" media market. You'll hear all about strategies to consider for 2025.
Don’t just react to the data in-front of you, focus on the bigger picture and think 5 moves ahead. One where you play chess, not whack-a-mole.
Making your decisions by reading data and reacting means always playing catch up. It’s better to have a strategy and only use data to check it works.
Read here Dr. Grace Kite's thought leadership from 2024. A lot of the topics are very relevant in 2025!
Watch our Pubcast!
Scroll down to read the terms of use policy for the magic works learning platform.
Download the WARC guide here
Clarify the course material, or ask her something else. This is Grace at your service!
We asked marketers what they want next. In their career “being seen as an expert” was top, and in training, it was “use data to influence decisions".
Bring along a cuppa for group learning with your cohort and our mentors. Work on course topics and share stories.
Spend time live with Grace's expert friends. Ask your questions, discuss, and ponder.
Watch now! Listen to Grace and Tom chat all about marketing effectiveness. Geeky but good.
Listen on all podcast platforms! Grace talks to our friend Abby "Whole Marketer" Dixon on all things marketing effectiveness Came away from it feeling uplifted and full of beans.
A run through of the answers with summary of the group's experiences, and thoughts.
It makes sense, doesn’t it? Investing in advertising should get you into a position where you can put prices up without losing all your customers.
When you offer up the moves that the wisest minds suggest, no-one’s listening. And it's such a waste.
A heads up: Price is going up after April 2025, from £1,250 to £1,649 (+ VAT)
