TOOLS
Recovery budget planner – to help you justify your budget
A web based app, that exists to help marketers justify budget requests via a solid set of projections that show how the investment is going to deliver money results.
TELL ME MOREFree learning materials,
Articles
When it comes to data, do yourself a favour: play chess, not whack-a-mole.
Making your decisions by reading data and reacting means always playing catch up. It’s better to have a strategy and only use data to check it works.
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Who needs another training provider anyway?
We asked marketers what they want next. In their career “being seen as an expert” was top, and in training, it was “use data to influence decisions".
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Shouting into the void. That’s how it feels to be a marketer trying to put best-practice into practice
When you offer up the moves that the wisest minds suggest, no-one’s listening. And it's such a waste.
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Events
Sleeping Barber Podcast
Available now on all podcast platforms!
We talk about proving the value of marketing using data.
And all about the shift from performance to brand building.
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The Marketing Meetup
Watch now!
Listen to Grace and Tom chat all about marketing effectiveness.
Geeky but good.
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The Whole Marketer Podcast
Listen on all podcast platforms!
Grace talks to our friend Abby "Whole Marketer" Dixon on all things marketing effectiveness
Came away from it feeling uplifted and full of beans.
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