TOOLS
Calculate campaign spend needed to be visible in MMM
This web-based tool uses statistical properties and benchmark ROI estimates to workout the minimum spend required for econometrics to accurately measure marketing effectiveness.
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Articles
The Bermuda triangle of marketing measurement, and how to fly out of it
Google's triangle of unified methods is where actions that would improve your media plan disappear and are never found again.
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When it comes to data, do yourself a favour: play chess, not whack-a-mole.
Making your decisions by reading data and reacting means always playing catch up. It’s better to have a strategy and only use data to check it works.
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Grace’s 2024 Posts
A selection of evergreen posts from 2024, so you don't have to doomscroll on LinkedIn
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Who needs another training provider anyway?
We asked marketers what they want next. In their career “being seen as an expert” was top, and in training, it was “use data to influence decisions".
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New evidence shows stronger brands really can charge more
It makes sense, doesn’t it? Investing in advertising should get you into a position where you can put prices up without losing all your customers.
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Shouting into the void. That’s how it feels to be a marketer trying to put best-practice into practice
When you offer up the moves that the wisest minds suggest, no-one’s listening. And it's such a waste.
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Events
WARC Podcast
Available now on all podcast platforms!
We talk about staying effective in the "lots of little" media market.
You'll hear all about strategies to consider for 2025.
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The Marketing Meetup
Watch now!
Listen to Grace and Tom chat all about marketing effectiveness.
Geeky but good.
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The Whole Marketer Podcast
Listen on all podcast platforms!
Grace talks to our friend Abby "Whole Marketer" Dixon on all things marketing effectiveness
Came away from it feeling uplifted and full of beans.
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TOOLS
Compare The Cash Flow
This web-based tool is designed for marketing and finance people to use to understand how investing into marketing compares with other uses of the same money.
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TOOLS
Recovery budget planner – to help you justify your budget
A web based app, that exists to help marketers justify budget requests via a solid set of projections that show how the investment is going to deliver money results.
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